Login
You are here: Alumni > Class Agents > Communication Tools > Sample Emails

Sample Emails

Here are some sample emails to help get you started.  Remember that the best communications are the most personal, so feel free edit, enhance and embellish.  In fact, we recommend it!

We will be adding new examples throughout the year, so if you have some text that is effective, please share it with us.  To submit your text simply email Kristen Burke, kab237@cornell.edu.

Initial outreach in the fall

Example A - Many years since graduation

Hi Bob,

It's been 32 years since graduation.  I'm sure much has happened in your life.  The last time we were together, you were NYC bound to become a foreign exchange trader for X-Firm.  Now you're out in San Jose, CA. Wow!

By now you should have received the e-mail message I sent via the Johnson AA&D team to the Class of 'XX wherein I solicit a contribution to the Johnson Annual Fund.  As you know, it's for a good cause.  I'm happy to be a part of it.  I hope you will be a part of it too, and join us by making a gift to the Johnson Annual Fund, and making this year's campaign a success.

For the campaign to be a success, participation is the key.  It's easy to do.  Just click on www.giving.cornell.edu and make your contribution on-line - big or small.  Or, if you prefer to send a gift by check, just be sure to designate the amount to the "Johnson Annual Fund" and send it to: Cornell University, Box 223623, Pittsburgh, PA 15251-2623.

If you have any questions, or just want to catch up, feel free to call me.  I hope to hear from you soon.  Thank you for your consideration.

All the best,
Your Name


Example B - Follow up on recent connection

Dear Sue:

It was great to reconnect with you over Homecoming Weekend in Ithaca! As I mentioned, I have offered to serve as a class agent for the Class of XXXX this year, and I am writing to invite you to join me in making an annual gift to Johnson this fall.

Our combined support provides important funding for student projects and financial aid, course development, and faculty research. Gifts to the Annual Fund are invested by Dean Thomas in the areas of highest priority for the school - from seed funding for innovative ideas to core support for ongoing programs.

I am proud of the impressive participation in annual giving our class has achieved for the past few years, and I hope we can continue to show our collective loyalty to Johnson. To make your gift online today, please visit: www.giving.cornell.edu or send your gift by check to:

Cornell University
Box 223623
Pittsburgh, PA 15251-2623

Best regards,
Your Name


Calendar year-end
 

Dear Allison:

As 2010 rapidly winds down, I wanted to take a moment to send Season’s Greetings.  May 2011 bring much joy and continued success.

Wearing my Johnson Class Agent hat, I also wanted to thank you for your support over the past few years, and remind you that there is still time to enjoy the tax advantages of making a charitable gift to Johnson before December 31st.  To make your gift online today, please visit: www.giving.cornell.edu or send your gift by check to:
Cornell University
Box 223623
Pittsburgh, PA 15251-2623

Last year our class achieved its highest participation rate since graduation.  I hope you will join me in supporting the Johnson Annual Fund this year.  We are on pace for another record-breaking year.

I plan to attend the Alumni Awards dinner in NYC next month.  Hope to see you and Dan there.

Best wishes,
Your Name


Fiscal year-end

Example A  - Reunion Class

Dear Nancy,

It is hard to believe that our class recently celebrated our 40th Reunion from the Johnson School!  How did this milestone come so fast? We missed seeing you at reunion.  Many folks were unable to return to campus, however I am proud of the many classmates who chose to honor our reunion with a gift to Johnson.

With 2 weeks to go before June 30th, there is still time  to show our collective support for Johnson students and faculty. I invite you to join me in making a gift to the Johnson Annual Fund in honor of our 40th Reunion.  Our combined support provides important funding for student projects and financial aid, course development, and faculty research. Gifts to the Annual Fund are invested by Dean Thomas in the areas of highest priority for the school – from seed funding for innovative ideas to core support for ongoing programs.

Twenty-five members of our class, or 19%, made gifts this year.  We were hoping to break the Johnson 40th Reunion record of 35. We only need 11 more donors to reach that goal. Would you please join your fellow classmates by making a gift, at a level appropriate for your own circumstances, using the following link as soon as possible?  www.giving.cornell.edu/give/johnson

Or send your gift by check to:
Cornell University
Box 223623
Pittsburgh, PA  15251-2623

Thank you for your kind consideration.  Please feel free to drop me a note.  I hope to speak with you soon!

Best regards,
Your Name, MBA ’71

Example B - Non-reunion class

Hi John,

Greetings!  I hope your summer is going well.  Here in (home town or state), the weather has been great these past few days.  I just hope it stays this way over the up coming holiday weekend.

I'm sending you this message because I want to remind you Johnson' Annual Fund Campaign ends in a few days, on June 30th.  I hope you can join the list of donors and make a contribution to the Annual Fund.  Year to date, the Class of 'XX has raised $80,000.  Our class participation rate is 25%.

Our goal is to raise $85,000.00 and achieve a class participation rate of 28%.  So, we are close.  While I hope to reach our target goal of $85,000,  I hope even more we reach our participation rate of 28%.  To do that, we need only 6 more people to participate and make a contribution to the  Annual Fund this year.

You can make your gift on-line at www.giving.cornell.edu or send your check to:

Cornell University

Box 223623

Pittsburgh, PA  15251-2623.

So, think about it.  Large or small, every little bit counts.

All the best.
Your name

Example C - Non-reunion class

Dear Joe,

As a followup to my email last month, I have been reminded by the Johnson School that financial support continues to be important.  I have given over the years to both the Sloan Program and the Johnson School and plan to do both again this year. I see it as a way to show our appreciation.

It would be great if our class could reach its participation goal of 24%.  I learned today that 57 of our classmates have already chosen to support the Johnson Annual Fund this year. Today I became the 58th. Our class is hoping to reach a goal of 65 donors this year (only 7 to go) , but we need your help. Large or small donations all count.

Make your gift online today at: www.giving.cornell.edu/give or send your gift by check to:

Cornell University
Box 223623
Pittsburgh, PA  15251-2623

 

Thanks for considering this.

Best wishes,
Your Name, MBA 'XX