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You are here: Alumni > Class Agents > 2012 Solicitation Guide > Your Role As a Class Agent

Your Role as a Class Agent

Class Agents Provide Leadership and Personal Outreach

This year, the Johnson Annual Fund will strive to reach a goal of $2.7 million in unrestricted dollars and an overall alumni participation rate of 23% or more.  We know that a high alumni participation rate represents the confidence alumni have in the direction of their alma mater, and elevates the prestige of a Johnson degree.

Most alumni value personal outreach from a classmate above all other types of appeals. Classmates have a tremendous ability to influence and inspire each other.  We are grateful for your time and leadership. As a class agent, your role is to lead by example; make your own gift, and invite others to join you in supporting the Johnson School each year.

Key Activities:

  • Ensure that approximately 50 classmates a year are contacted personally by email or phone.
  • Attend one training and networking meeting per year in person or by teleconference.
  • Work with Johnson staff to author/edit three class-wide communications each year.
  • If possible, support/promote the use of class specific groups on social media sites.
  • Help identify and recruit classmates interested in fund raising, class communications, and/or reunion and event planning.
  • Analyze individual and class giving trends to assist the Annual Fund staff in establishing fundraising goals.
  • Preside over campaign committee conference calls as needed.