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Positioning Yourself

Once you have completed your market research, you need to develop a plan to highlight your positive attributes and establish relevance between who you are and your target position. Even if your functional skills and background are not perfect fits, if you can communicate this link you will be much more successful in your job search.

In this section you'll look at how you communicate your entire package as a job candidate by learning strategies to pass the "Two-Minute Test," develop your pitch and marketing plan, create your personal creative brief, as well as see sample cover letters, emails, thank-you letters, and receive helpful advice on developing your resume.